Pricing
Free
For a side project or a new community.
Freealways
- Every template
- Set up by your agent
- Lurky on your Discord
- One project, with its Staging twin
- 10K events and 500 users a month
BuilderMost picked
For a product that wants regulars.
$19a monthbilled $190 a year
- Usage included, then pay as you grow
- 3 projects and 5 teammates
- Dashboards and views of your users
- Sell your own units
- Webhooks, Shopify, Stripe, Telegram
- Email support
Pro
For brands and big communities.
$99a monthbilled $990 a year
- More usage included, lower rates past it
- Your own branded Discord bot
- 10 projects and 15 teammates
- Custom domain for your views
- Priority support
- Scale and Enterprise when you grow
Scale
For many projects, or very big ones.
Custom
- Usage sized to you
- Unlimited projects and teammates
- SSO on request
- Warehouse sync and audit export
- A named contact who knows your setup
The prices here are placeholders.
Compare the plans
Everything in each plan, side by side. The limits here are placeholders. What never changes: the ledger keeps a receipt for every change, and a person says yes before anything goes live.
Swipe sideways for Pro and Scale.
| Feature | Free$0 | Builder$19 a month | Pro$99 a month | ScaleCustom |
|---|---|---|---|---|
| Projects and team | ||||
| Projects | 1 | 3 | 10 | Custom |
| Teammates | 1 | 5 | 15 | Custom |
| A Staging twin for every project | Yes | Yes | Yes | Yes |
| Roles and approvals | Yes | Yes | Yes | |
| SSO | On request | |||
| Units, rules and templates | ||||
| Units per project | 3 | 10 | Unlimited | Unlimited |
| Rules | 10 | 100 | Unlimited | Unlimited |
| Every template | Yes | Yes | Yes | Yes |
| Preview a rule on your last 30 days | Yes | Yes | Yes | Yes |
| Undo with a reversing receipt | Yes | Yes | Yes | Yes |
| Views and dashboards | ||||
| Your Lurk home | Yes | Yes | Yes | Yes |
| Dashboards and views of your users | Yes | Yes | Yes | |
| Profile and wallet pages | Yes | Yes | Yes | Yes |
| Custom domain for your views | Yes | Yes | ||
| Export | CSV | CSV and API | Warehouse sync | |
| Integrations | ||||
| Your app: REST API and SDKs | Yes | Yes | Yes | Yes |
| Lurky on your Discord | Yes | Yes | Yes | Yes |
| Your own branded Discord bot | Yes | Yes | ||
| Shopify, Stripe and Telegram | Yes | Yes | Yes | |
| Webhooks | Yes | Yes | Yes | |
| Agents | ||||
| MCP server and agent set-up | Yes | Yes | Yes | Yes |
| Lurky in your dashboard | Yes | Yes | Yes | Yes |
| Agent runs a month | 50 | 500 | 5,000 | Custom |
| A person says yes before anything goes live | Always | Always | Always | Always |
| Support | ||||
| Community and docs | Yes | Yes | Yes | Yes |
| Yes | Yes | Yes | ||
| Priority | Yes | Yes | ||
| A named contact | Yes | |||
| Money | ||||
| Sell your own units | Yes | Yes | Yes | |
| Lurk keeps a share of each sale | Yes | Yes | Yes | |
| Payouts | Monthly | Weekly | Custom | |
| Refunds, with a reversing receipt | Yes | Yes | Yes | |
Questions people ask
What counts as usage?
Two things: events and users. An event is anything your app tells Lurk, like an order, a message or a check-in. A user is a person with a profile who did something that month. Each plan includes a good amount of both; past that you pay a small rate per extra 10K events and per extra 1K users.
What happens when I go over?
Nothing stops. On Builder and Pro the extra shows up as a usage line on your bill, and you see it coming in your dashboard well before the month ends. The Free plan pauses new events at its limit and tells you, so a quiet side project never gets a surprise.
Can I change plans?
Any time, from your dashboard. Going up takes effect right away; going down takes effect at the end of what you've paid for. Your units, rules, receipts and users come with you either way.
Do agents cost extra?
No. The MCP server, Lurky and agent set-up are in every plan, including Free. Each plan includes a number of agent runs a month, and runs only ever prepare drafts: a person still says yes before anything goes live.
Is Staging free?
Yes. Every project comes with a Staging twin on every plan, and nothing you do there counts as usage. Test a rule on your last 30 days, break things, then take it live.
What's the share on unit sales?
When you sell your own units, Lurk keeps a share of each sale and the rest is yours. The share is the same for everyone on a plan, and every sale leaves a receipt that shows it. There's no share on anything else: not on your plan, not on usage.
Is there a free Discord bot?
Yes. Lurky joins your Discord on every plan, including Free, and gives, shows and claims units there. Pro adds a bot with your own name and avatar instead of Lurky's.
How do I pay?
By card, monthly or yearly. Yearly pays for ten months. Every bill is itemized like a receipt: your plan, your usage, and the share on your unit sales, each on its own line. Scale can pay by invoice.
Selling, building, setting up
Where the money comes from, what to build with it, and who sets it up.
Start free. Pay when it pays.
The free plan has no clock on it. Pick a bigger one when your users do, and point your agent at Lurk either way.